Why SEO is Your Digital Business Banner: The Key to Online Success
Why SEO is Your Digital Business Banner: The Key to Online Success
Imagine a shop without a banner—what would you take away after visiting?
Yes, the same thing is happening in cyberspace (the internet). Most business owners develop their websites (digital offices) where they sell/serve something, but they don’t put up a banner for their shop. A banner does not refer to the name of the website or a physical banner, it’s about search engine optimisation (digital marketing ) with the help of which we tell Google that we have these kinds of products or information to serve audience and google redirects traffic/customers to your website based on the quality of your products or information. Let’s understand the whole game in simple words with the help of relevant examples. Before diving deep into SEO and digital marketing (business banners), let’s first understand the different website niches, in broad overview we have mainly three kinds of websites.
1. Informative websites,
2. Ecommerce websites
3. SAAS platforms (web-apps)
In each type we upload content on our websites it can be just text, images or videos etc and the main motive is to upload information about our business as much as possible. Now when we upload information about our business and when people interact with it, Google perceives it as a legitimate source of information and ranks the page/site/business higher than others. This process is a key aspect of blogging. But wait—imagine that your shop is not on the main road, and the business you are in is not very popular. You ask for help from a roadside shop owner to redirect customers if someone asks for a particular product or information. In the digital world, this is known as backlinking. With the help of backlinking, we get traffic/customers to our websites from other sources, which also increases our domain authority.
Now if you have informative website that is mostly for services based business your target is to reach more audience so that when someone is looking for a service that you provide you will be there first point of contact , and if you have a ecommerce website you wish to sell more and more and want that when one search for a product that you sell. Your website must be first on search same way for SAAS platforms, these all problems can be solved just with help of one solution that is digital marketing. In Digital marketing we have three sub categories.
- Search engine optimisation
- Social Media Management
- Pay per click
Search engine optimization Search Engine Optimization (SEO) is the best and primary way to get more traffic and customers to your website. Everything published on websites is crawled (read) by Google bots (algorithms) that determine the authenticity and value of the content. Based on this value, they index (rank) the site. A large number of parameters are used by google to index site and content, till now no one knows about the algorithms how they actually work google provides guidelines to website owners for SEO that they must have to follow to rank their sites. And when we use backlinking the google crawler(bot) revisit our website following a link from another site which increases our website domain authority and authenticity as someone is referring to us, which also helps in ranking our site.
Search engine optimisation is mainly of two types
- On-page SEO
- Off-page SEO
On-page seo as name suggest we optimise our published content not just according to google guidelines but also for better user experience as end of day we have to serve this to audience and if they don’t like it or doesn’t spend time on it website will not rank, and average time send by user on our site is also one of factors for ranking
Off-page Seo , when we do search engine optimisation from external sources, this includes backlinking, guest posting, etc
A lot more goes into SEO, from competitor analysis to keyword planning. Every phase requires expertise and a high-level skill set. Sometimes, our website might rank for only informational keywords, not transactional or business-related keywords. In such cases, even if we get high traffic, it may be worthless, making all efforts ineffective.
Social media Management social media is a new era of e-commerce where even local vendors from small towns are doing business internationally. Just within 5 to 6 years when social media was just used to post funny content, movie clips or photos, the whole game has changed in the current scenario. And it is not only limited to ecommerce or product businesses, even helpful services base or saas products. When we post any content on social platforms about our business at the end of day it is crawled by google bots and while posting we use business name/websites as call to action which act as a backlink to our website and posting in a strategic way brings a huge audience to our accounts/website helps in increase in sales.
Companies like Boohoo, PlayStation, Airbnb, Nike, and Starbucks are great examples of businesses that drive a significant percentage of their customers from social media platforms.
When someone is looking for a service or product, there might not be anyone available to refer them. However, on social media platforms, people can easily share reels, images, or content posted by you in your business niche. This kind of reference can be life-changing for a business owner.
Pay Per Click Pay-Per-Click (PPC), as the name suggests, is a costly process used to create awareness about a product or business. When a business already has significant traffic on its website and social media platforms, PPC helps maintain and expand its presence. Business owners run campaigns on Google, social media platforms, etc., so that when someone searches for their business-related keywords, their site appears at the top of search results.
At DevOptiv, we are proud to offer all these digital marketing services. Our pricing is simple, straightforward, and tailored to individual needs, starting at just $289 per month. If you have any queries or want a free consultation, get in touch with us.
We at DevOptiv- Innovate. Optimize. Grow. help innovative business to grow with our optimization techniques
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